Every day, we get 50+ replies on the welcome e-mail for Marketing Monk; the number of new subscribers opening the welcome e-mail is higher.

And we have used the same template across our publications and for our client projects - it has worked amazingly.

The welcome e-mail is the first e-mail that your audience receives when they sign-up for your newsletter.

It is the first impression your subscribers have of your brand, so what should you include to make it count?

Here's the formula I use for all our welcome emails.

Get Right Into It:

Start with something engaging like a GIF or a fun opener to grab their attention right away.

To make sure your subscribers don’t miss your future emails, ask them to do two simple things.

You can copy paste this for your welcome e-mail:

This ensures that your e-mail doesn’t land in the promotions folder.

How You Will Add Value:

Next, you need to tell them how your newsletter will be a value add for them.

Tell them when they can expect to receive it and what kind of content you'll be sharing.

Be clear about the frequency and value they’ll gain from sticking around.

Show Previous Content:

Here, you include links to some of your previous newsletters.

This gives them a taste of what’s to come and reassures them they’re in the right place.

Final CTAs:

Here, you can ask people to share your newsletter with their friends and family or ask for any suggestions or anything else you want - according to the personality of your newsletter.

Bonus:

1. If the subscribers have been acquired through a lead magnet, for instance, “The Complete Social Media Strategy Guide”, offer it as the first thing in the welcome e-mail.

2. You can also include links to your social media pages if you’re already active there or want to grow on other platforms simultaneously as well.

And that’s it! No more staring at a blank page—this formula will help you build a meaningful connection with your audience right from the get-go.

P.S. I’d love to see your welcome email! Reply with a link to your newsletter, and I’ll take a look.

Hey there! I’d love to help you overcome any challenges with your newsletter and show you how to make it even better.

Here’s how we can do that:

1. Join a Group Webinar – I’ll walk you through the complete newsletter creation process.

2. Schedule a 1:1 Call – We’ll focus on your specific needs to get you unstuck.

Pick what works best for you!

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈