If you’re not asking your subscribers about them, you’re missing out.

Emails are one of the easiest ways to talk to your readers and have a two-way communication.

And surveys are your starting point for that.

It helps you know exactly who you’re writing for, what they would like to read, and where do they generally stand - all of which will help you better strategize your content and monetization strategies.

Why are surveys important?

Surveys are the newsletter equivalent of those icebreakers. They help you get to know your audience - their preferences, pain points, and what keeps them clicking.

Engagement

When you ask your audience for their opinions, you’re telling them their voice matters. A survey can make the difference between talking at them and having a conversation with them.

They Guide Content Creation

Not sure what your subscribers want more of? Ask them!

Surveys can reveal what topics resonate, what’s falling flat, and what they’d love to see next. This can be your content compass.

Improve Monetization Efforts

If you’re offering products, services, or partnerships, understanding your audience’s needs and preferences can help tailor offers they’re more likely to buy.

A quick survey can mean the difference between guessing and knowing what sells.

What type of surveys should you use?

The type of survey you choose depends on your goal. Here are some common types and their applications:

Feedback Surveys

Best for: Understanding how subscribers feel about your newsletter.

Content Preference Surveys

Best for: Identifying the topics your audience loves.

Demographic Surveys

Best for: Gathering information about your audience’s background.

Engagement Surveys

Best for: Learning how subscribers interact with your content.

 💡 Pro Tip: Use polls in your emails to get a snapshot of opinions on a single topic.

What questions should you ask?

Crafting the right questions is an art. You want them to be clear, concise, and actionable.

💡Remember to make it quick (around 30 seconds) and keep it mostly multiple-choice questions.

• Which age group do you belong to?

• What’s your profession?

• Which topics in our newsletter do you enjoy the most?

• How often do you read our newsletter?

• On a scale of 1 to 10, how satisfied are you with our newsletter?

The Golden Rule:

The golden rule of surveys is simple: Respect your subscribers’ time. Here’s how:

Keep It Short

Aim for 5-10 questions max. Anything longer can feel overwhelming, and you risk losing respondents halfway through.

Make It Mobile-Friendly

Many people read newsletters on their phones, so ensure your survey is easy to complete on a mobile device.

Use platforms like Google Forms or Typeform that are optimized for smaller screens.

Offer an Incentive

Want to increase participation?

Offer a little something in return, like a free resource, early access to content, or entry into a giveaway.

And that’s it!

Hope you refine your surveys better and get in touch with your audience meaningfully.

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈