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Hey hey! I want to understand where you’re stuck at your newsletter and figure out how I can help you better.

This can happen in 2 ways -

A group webinar (I'll also explain the complete newsletter creation process here)

A 1:1 call (This will be more focused towards your specific needs)

If that’s something you’re up for, please choose what will be most suitable for you:

Say what you may but I strongly stand for this:

Newsletter audience >>> Social media audience

Because today, newsletters are the most effective way of building brand loyalty.

The content on social media is designed to be bite-sized and momentary. And so is the audience.

But with newsletters, you own your audience - these are the people who actively signed up for your content instead of coming across your post due to an algorithm.

And this helps to build brand loyalty. Let’s see how.

Why Brand Loyalty?

Let’s say you usually start your day with a Starbucks.

So, when a new cafe opens, you might want to try it out of curiosity or wanting to experiment with something new.

But, chances are, you’ll continue going back to Starbucks because it has become reliable and comforting for you. You might even bring a friend along!

And just like that, without even knowing, you are loyal to Starbucks.

That’s exactly what having a newsletter gives you.

It’s not just about attracting readers; it’s about keeping them coming back and feeling connected to your brand.

Let’s talk about some ways your newsletter helps you build brand loyalty.

Consistently Building Trust:

In 1 year, we have published 154 newsletters in Marketing Monk with a posting schedule of 3 newsletters per week.

The love from our 60K+ readers has taught us the importance of staying consistent.

You could post once a week or bi-weekly or at any other frequency - just ensure that it’s consistent.

This will help you stay on top-of-mind for your readers as they’ll regularly see your brand name in their inbox.

The more you serve the purpose of your newsletter (like entertaining or informing), the more reliable your brand becomes, which builds trust.

Speaking Directly to your Audience:

The more personal your newsletter is, the better.

Remember, your newsletters are landing in someone’s inbox. Talk to them as you would with a friend.

And talk to only ‘1’ friend here - your ideal customer. This will help you to create targeted content and make them feel seen as well.

With this personal touch, your readers are more likely to stick around.

P.S. If your email service provider allows, you can also add the receiver’s name organically in the newsletter (but don’t over-do it!)

Creating a Two-Way Street:

One of the reasons why newsletters work so well is that it allows for a two-way feedback.

They help to create a dialogue between you and the reader - be it through polls, surveys, or email replies.

Asking for feedback, encouraging replies, or even inviting readers to share their stories makes newsletters interactive.

This way, customers feel as an important part in contributing to the brand’s growth or product development.

Bonus:

Keep your voice and tone consistent and use storytelling wherever possible (even if it’s just through an anecdote).

With these, you can have an an audience that is loyal to your brand.

And loyal subscribers = higher potential for revenue.

But don’t focus too much on the monetary aspect right from the start - your content should be 80% adding value and 20% selling.

And that’s about it for today!

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈