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Struggling to Launch Your Business Online? Discover the Key to Success- Sales Funnels!

Feeling completely overwhelmed by the thought of launching your business online?

Are you unsure of where to even begin?

Sure, you may have already purchased a course or two to get you started- but they didn’t provide the exact guidance you needed.

Here’s the deal- the quickest, easiest, and most profitable way to launch your business online is by using a sales funnel.

A sales funnel is a step-by-step process that guides your potential customers through a journey online – ensuring you capture and convert more leads.

And, it just so happens that we have a groundbreaking approach to building and launching a successful online funnel for your unique business - The One Funnel Away Challenge!

The One Funnel Away Challenge provides you with comprehensive, step-by-step training and expert guidance to build, launch, and optimize your online sales funnel, ensuring your business's success from the ground up.

The Challenge actually has two distinct tracks. You can choose to learn from Russell Brunson, co-founder of ClickFunnels and New York Times Best Selling Author, who will teach you how to profit by becoming an influencer or creator. He’s an expert at helping you find your voice, share your message, and earn a great living WHILE making a difference in the world!

Or maybe you’d rather just quietly sell things and profit. If that’s the case, simply choose the eComm track! Trey Lewellen, a top online seller who has made millions of dollars selling stuff online and dropshipping, will guide you through finding or creating a product, launching it, and scaling it for success.

This is an exclusive offer for All Things Newsletter Subscribers: Gain access to both tracks in the One Funnel Away challenge AND enjoy the first 90 days of ClickFunnels included.

….but wait… there’s more….

👉 With LIVE weekly coaching calls with Russell Brunson and Trey Lewellen you’ll never need to be stuck and wondering what to do next.

👉 With FREE access to the 'Fill Your Funnel' Challenge, you'll also learn how to get all the leads and buyers you need to your funnel!

All of this for only $100!

Grab exclusive access to One Funnel Away NOW! (Only for All Things Newsletter readers!!)

You know all those times when you were shopping online and received a discount code via email?

Or when you were scrolling through Instagram and found a free guide or a checklist - you just had to enter your e-mail to get it!

Those are lead magnets!

A lead magnet is a free, valuable resource that you offer to potential subscribers in exchange for their contact information, usually an email address.

The purpose of a lead magnet is simple: to attract people who are genuinely interested in what you have to offer and convert them into subscribers for your newsletter.

A strong lead magnet is crucial because it’s often the first impression people have of your brand.

When someone lands on your website or comes across your content, they might be interested in what you’re offering, but they’re not yet ready to commit.

A lead magnet gives them that extra nudge.

If your lead magnet is genuinely helpful, well-designed, and aligns with your audience’s needs, it immediately builds trust.

People start to think, "If this is what they’re giving away for free, their paid content must be even better!"

On the flip side, if your lead magnet is generic or doesn’t deliver real value, it can backfire.

People might sign up, but they’ll quickly lose interest, and you’ll miss the chance to turn them into engaged, long-term subscribers.

So, investing time and effort into creating a strong lead magnet is one of the best moves you can make to attract and keep new subscribers.

Types of Lead Magnets:

Creating a lead magnet is like baking a cake—there are so many different flavors, and each one can be delicious in its own way.

The key is to pick the right one for your audience.

1. E-books and Guides:

E-books and guides are packed with value and often serve as a deep dive into a specific topic.

For example, if your audience is interested in improving their email marketing, you could offer an e-book titled "The Ultimate Guide to Writing High-Converting Emails."

Pro - Detailed and informative.
Con - Time-consuming to create and read.

Why They Work: 
They establish your authority on a subject and provide a lot of value upfront, which can build trust with your audience.

When to Use: 
Choose an e-book or guide when your audience is likely to appreciate in-depth information and will invest the time to read through a longer piece of content.

2. Checklists and Cheat Sheets:

Checklists and cheat sheets are the quick snacks—easy to digest and immediately useful.

They’re perfect for people who want actionable steps without the fluff.

For instance, if you’re teaching a course on content creation; a checklist like "10 Steps to Writing a Blog Post" could be perfect.

Pro - Quick and actionable.
Con - Might not be enough for those looking for in-depth information.

Why They Work: 
Because your audience can implement right away, which makes them feel like they’re already making progress.

When to Use: 
They’re especially effective for busy people who don’t have time for long reads.

3. Templates and Worksheets:

Templates and worksheets are the toolkit of the lead magnet world.

They provide a framework or structure that your audience can fill in or customize.

For example, if your audience is made up of small business owners, a "Monthly Budget Template" could be invaluable.

Pro - Highly practical and useful.
Con - Requires your audience to take action to get value.

Why They Work: 
These tools save time and effort by giving your audience a ready-made solution.

When to Use: 
Use templates and worksheets when your audience needs to accomplish a specific task or when you can offer a format that makes their job easier.

4. Webinars and Video Series:

Webinars and video series are engaging, visual, and often feature a live or personal touch.

If you’re an expert in a field, offering a free webinar on a hot topic can draw in an audience eager to learn directly from you.

Pro - Engaging and personal.
Con - Time-bound and requires more effort to produce.

Why They Work: 
People get to see and hear from you, which builds a stronger connection. Plus, live Q&A sessions during webinars add an extra layer of value.

When to Use: 
Choose webinars or video series when your audience values interaction, visual learning, and wants to feel a more personal connection with you.

5. Free Trials and Discount Codes:

Free trials and discount codes are like the samples you get at a grocery store—just enough to get a taste and leave you wanting more.

If you have a product or service, offering a free trial or a discount code can entice people to give it a try.

Pro - Great for conversions.
Con - Only applicable if you have a product or service to sell.

Why They Work: 
These are highly effective for converting people who are on the fence. They lower the risk for the subscriber, making it easier for them to take the plunge.

When to Use: 
Use free trials and discount codes when your primary goal is to convert leads into paying customers.
They work particularly well for SaaS products, online courses, and e-commerce.

6. Quizzes and Assessments:

Quizzes and assessments are like those fun personality tests—engaging and personalized.

They invite your audience to interact and learn something about themselves in the process.

Pro - Interactive and fun.
Con - Might not suit all topics or audiences.

Why They Work: 
These formats are interactive and provide instant results, which keeps your audience engaged. Plus, they can be fun and shareable, which helps spread the word.

When to Use: 
Choose quizzes and assessments when you want to engage your audience in a fun, interactive way, and when personalized results can add value.

The best lead magnet is one that resonates with your audience, aligns with their needs, and is easy for them to use.

The key is to provide genuine value that makes your audience excited to sign up.

Remember, your lead magnet is the first step in building a relationship with your subscribers, so choose a format that showcases your strengths and meets your audience where they are.

Delivering the Lead Magnet: 

After creating a compelling lead magnet, the next step is to ensure that it’s delivered properly to your users.

Your landing page is crucial as it's the first impression for potential subscribers. Ensure it features:

1. Clear Value Proposition: Clearly state what your lead magnet offers and its benefits.

2. Engaging Visuals: Use images and graphics that complement your message.

3. Social Proof: Include testimonials or reviews to build trust.

Craft a headline that grabs attention, and use direct, action-oriented CTAs like “Get My Free Guide.”

Keep the layout simple and mobile-friendly. Ensure the page loads quickly to prevent drop-offs.

Simplify the sign-up form by asking for minimal information—ideally just an email address.

Set up an automated welcome email sequence to introduce your brand to new subscribers.

Promoting Your Lead Magnet:

Creating a fantastic lead magnet is only half the battle. To get it in front of the right people, you need a solid promotion strategy. Here’s how you can promote it:

1. On Your Website

People who visit your site are already interested in what you have to offer.

1. Place Your Lead Magnet Visibly:

• Homepage: 
  Place your lead magnet offer above the fold on your homepage (the section visitors see without scrolling) to make it one of the first things they notice.

• Blog Posts: 
  If you have a blog, consider embedding the lead magnet within your posts, especially where it naturally aligns with the content.

• Dedicated Landing Page: 
  Create a standalone page dedicated entirely to your lead magnet. This page should be simple, focused, and designed to convert visitors into subscribers.

2. Using Pop-ups, Slide-ins, and Exit-Intent Overlays:

• Pop-Ups: 

  Love them or hate them, pop-ups work when used correctly.
  Set them to appear after a visitor has been on your page for a certain amount of time or after they’ve scrolled down a bit to not interrupt them immediately.

• Slide-Ins: 
  Slide-ins can appear from the side or bottom of the screen after the visitor has engaged with the content.

• Exit-Intent Overlays: 
  These overlays appear when someone is about to leave your site.
  It’s your last chance to grab their attention, so offer something valuable, like a free guide or exclusive content, to encourage them to stay and subscribe.

3. Social Media Channels:

Social media is a powerful tool for getting your lead magnet in front of a broader audience.

• Facebook & Instagram: 
  Create engaging posts that highlight the value of your lead magnet. UGC videos and testimonials can be great. You can also use simple stories to drive traffic.

• Twitter: 
  Share snippets or tips from your lead magnet to generate interest.

• LinkedIn: 
  If your lead magnet is business-related, share a detailed post or article that touches on the lead magnet’s key points, and include a link to sign up.

💡Pro Tip: You can also send a dedicated email to your existing list and offer them the freebie as additional value.

By using a combination of these tactics, you’ll not only increase your lead magnet’s visibility but also ensure it reaches the people who will benefit most from it.

This approach will help you grow your subscriber list with engaged and interested readers who are excited to see what you have to offer next.

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈