Sometimes, as a beginner, growing a subscriber list feels like watching paint dry. 

But there’s good news - running paid ads on a budget is totally doable. 

You just need the right strategy. 

Today, we’ll talk about how to maximize your reach, and use smart tools to make the most of your ad spend.

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Low Spends on Meta:

If you’re strapped for cash, Facebook and Instagram (both under Meta) are great places to start. 

They allow you to run ads with a low daily budget - sometimes as little as $1-$10 per day.

Why should you use Meta Ads?

You can laser-target your ideal audience based on interests, demographics, and behaviors.

Their algorithm is designed to optimize your ad spend, ensuring you get the most bang for your buck.

Retargeting is easy, so you can reach people who’ve interacted with your content before. Here’s how to Set Up an Ad on a Budget:

Choose the Right Objective
Go for “Lead Generation” if you want people to sign up directly within Facebook or “Traffic” if you’re sending them to your signup page.

Target Smartly
Instead of broad targeting, go for niche interests that align with your newsletter. (Example: If you write about personal finance, target people who follow Dave Ramsey or The Financial Diet.)

Use Lookalike Audiences
Upload a list of existing subscribers and let Meta find similar people.

Start Small, Scale Later
You can begin with $5/day. Analyze results after a week and double down on what works.

Maximizing Reach with Minimal Costs

A tight budget means you need to squeeze every ounce of value from your ads. Here’s how to do that:

Focus on High-Performing Content

Before running an ad, you can test your posts organically. 

If a post gets high engagement (likes, shares, comments), that’s a strong sign it’ll perform well as an ad.

Retargeting = Lower Costs, Higher Conversions

It’s cheaper to advertise to warm leads than to chase new ones. Run retargeting ads for:

• People who visited your signup page but didn’t subscribe.

• Those who engaged with your Instagram or Facebook posts.

• Anyone who watched at least 50% of your video ads.

Make Creatives that Convert:

These tools make it easy (and free!) to create high-converting ads:

1. Canva (Free & Paid)
Use their ready-made ad templates to design eye-catching graphics. Add GIFs or animations to make your ads stand out.

2. CapCut (Free)
A simple way to edit short videos for Instagram and Facebook ads. Add captions (80% of people watch ads without sound).

3. Meta Ads Library (Free)
See what kinds of ads competitors in your niche are running.
Get inspiration for your own ads.

4. Ubersuggest or AnswerThePublic (Free & Paid)
Find trending topics in your niche and create content around them.

And now you know - running ads on a budget isn’t about spending less - it’s about spending smarter.

Go get those subscribers!

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈