Initially, I used to spend hours crafting the perfect ad for my newsletter. The design is spot on, the copy looks great, but when I launch it… the results were underwhelming.

If you're stuck like I was, I'm gonna tell you what I did to rapidly scale my newsletters.

It's simple: instead of guesswork, borrow inspiration directly from the pros.

By spying on your competitors, you’ll discover what resonates with your shared audience, saving time and money on trial-and-error. 

Facebook Ads Library:

Facebook Ads Library is a goldmine for competitive research.

It’s a free, searchable archive of every ad running on Meta’s platforms (Facebook, Instagram, Messenger).

Pros: From visuals to copy and even targeting information, this tool gives you a front-row seat to your competitors' strategies. Look at what’s currently running. Notice:

• Ad formats (video, carousel, image)

• Copywriting style (formal, quirky, persuasive)

• Call-to-action buttons (Subscribe Now, Learn More, etc.)

Cons: You have to manually search every competitor for newsletters.

So, you would have to create a list of competitors, manually search them every time, and not all of them would be running ads so you might potentially hit a dead end.

💡Create a folder of screenshots or save links to the ads you find in Notion or Trello. Over time, you’ll see patterns in your competitors’ advertising efforts.

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Foreplay:

If you’re in the creative field, Foreplay is the go-to platform for ad inspiration.

Think of it as Pinterest, but specifically for high-performing ads.

Pros: You can create your own boards to save and analyze competitor ads.

You can also look at competitors’ ads side-by-side to spot commonalities and areas where you can stand out.

Cons: It is available at a paid subscription basis.

You will also have to spend time and effort in replicating the ads that you like.

Curated Ads + Templates

Spying on competitors is powerful, but it can also be time-consuming.

That's why I have created ATN Pro.

Each week, I curate 10 ads that are winning in the newsletter niche right now along with ready-to-use templates.

Why use ATN Pro?

• Saves time: No more scouring platforms for hours.

• Weekly updates: Stay ahead with fresh ideas.

• Templates included: Plug-and-play designs and copy to fast-track your ad campaigns.

How does it work?

1. Sign up for ATN. Once subscribed, you’ll receive a weekly email filled with curated ads and templates.

2. Browse the collection. These are ads already vetted for effectiveness, so you’re getting the cream of the crop.

3. Customize templates. Modify them to fit your brand’s voice and audience.

4. Test and iterate. Launch your ads and tweak based on performance metrics.

So you're not spending precious hours figuring out which ads work best and creating them - you can get that done in minutes!

Remember, even the most successful brands didn’t start with perfect ads. They tested, learned from competitors, and adapted.

While tools like Facebook Ads Library and Foreplay work, ATN Pro can help you scale faster and more efficiently!

I’ll see you on Saturday with 10 best performing newsletter ads. If you choose to upgrade, you can access the templates as well 🚀

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈