Still confused on what to write about?

So you want to create newsletters but are not sure about what it can be?

The potential is huge and you can pretty much write about anything and everything.

The key, however, is finding the sweet spot between 2 things - your skills and your audience’s needs.

If you are a cinematographer writing about dermatology - it doesn’t go well, does it?

What does your audience want? The answer to this can be varied - try and find a common thread and capitalize on that.

Today, I’ll show you 6 types of newsletters you can create!

Curated Newsletters:

Think of a curated newsletter as your personal guide through the vast ocean of content available on the internet.

Here, you gather the best articles, videos, podcasts, and other resources on a specific topic and share them with your subscribers.

Benefits of curated newsletters:

1. Time-saving: 
   Your subscribers don't have to spend hours sifting through endless content. You do the heavy lifting for them.

2. Value addition: 
   By selecting high-quality content, you provide immense value, helping your readers stay informed and engaged with minimal effort.

For instance, 5-Bullet Friday by Tim Ferris is a popular curated newsletter.

How to Create a Curated Newsletter:

1. Selecting a niche/topic: 
   First things first, you need to pick a niche or topic that you're passionate about and that resonates with your audience.
   The more specific, the better.
   For example, instead of just "health," you could focus on "mental health for millennials."

2. Finding and organizing content:
   Next, you need to hunt down the best content. Here’s how:

   • Subscribe to relevant blogs and newsletters: 
     Follow thought leaders and influencers in your niche.

   • Use social media: 
     Platforms like Twitter and LinkedIn are gold mines for discovering trending content.

   • Join communities: 
     Participate in forums, Facebook groups, or subreddits related to your niche.

3. Tools and resources

• Feedly: A fantastic tool to aggregate content from your favorite sources.

💡Pro Tip: Share your thoughts and insights on the curated content. Add personal anecdotes or commentary to make it more relatable.

Case Study Newsletters:

A case study newsletter dives deep into real-life examples of how specific strategies, techniques, or products have been successfully implemented.

Here, you’re sharing the story of how a company went from zero to hero, breaking down every step they took to get there.

Benefits of case study newsletters:

1. Demonstrating expertise: 
   Sharing detailed case studies positions you as an authority in your field. You’re not just talking the talk; you’re showing proof of walking the walk.

2. Providing social proof: 
   By highlighting successful examples, you give your audience confidence that they can achieve similar results. It's powerful evidence that your advice or strategies work.

For instance, Marketing Monk covers marketing case studies of brands.

How to Create a Case Study Newsletter:

1. Identifying case study topics:
   Look for success stories within your industry or niche.
   For example, if your audience is made up of small business owners, you might focus on a case study about a local bakery’s successful social media campaign.

2. Research and data collection:

• Interviews: 
  If possible, talk to the people involved in the case study. Get first-hand insights.

• Data analysis: 
  Gather all relevant data and metrics that highlight the success of the case.

• Documentation: 
  Collect any documents, screenshots, or evidence that can support your case study.

3. Detailed analysis and insights:
   Go beyond the surface. Break down the steps and decisions that led to success.
   Your readers should walk away with a clear understanding of the process and key takeaways they can apply to their own situations.

💡Pro Tip: Include visuals and actionable takeaways to make it engaging and valuable for the readers.

Guide / How-To Newsletters

A guide or how-to newsletter is your go-to source for practical advice and step-by-step instructions on a specific topic.

Whether it's a DIY project, a marketing strategy, or personal development tips, these newsletters break it down into easy-to-follow steps.

Benefits of guide/how-to newsletters:

1. Educational value: 
   They provide actionable knowledge that your readers can apply immediately.

2. Building authority: 
   By sharing your expertise, you position yourself as a trusted authority in your field and readers will keep coming back for more.

For instance, The Daily Stoic provides daily meditations and practical advice on how to apply stoic principles to everyday life.

How to Create a Guide/How-To Newsletter:

1. Research and content creation:
   Dive deep into your topic. Your goal is to provide comprehensive, actionable advice.

• Read widely: 
  Check out books, articles, and online resources.

• Talk to experts: 
  Conduct interviews if needed.

• Test it yourself: 
  If possible, try out the steps yourself to ensure they work.

2. Step-by-step instructions and tips:
   Break down the process into simple, manageable steps. Here’s how:

• Introduction: 
  Briefly introduce the topic and explain why it’s important.

• Step-by-step guide: 
  Outline each step clearly. Use bullet points or numbered lists for clarity.

• Tips and tricks: 
  Include additional tips, common pitfalls to avoid, and any shortcuts or hacks.

3. Clarity and simplicity

• Keep it simple: 
  Avoid jargon and complex language. Aim for clarity and ease of understanding.

• Be concise: 
  Get to the point quickly. Your readers should be able to follow your guide without getting bogged down in unnecessary details.

💡Pro Tip: You can include quizzes at the end to test their knowledge or actionable CTAs that drive them towards action.

Industry News and Trends Newsletters

An industry news and trends newsletter keeps your subscribers updated on the latest happenings in your field.
Whether it's breaking news, emerging trends, or in-depth analysis, these newsletters help readers stay informed and ahead of the curve.

Benefits of industry news newsletters:

1. Keeping subscribers informed: 
   Your readers get the most relevant and up-to-date information without having to scour the internet themselves.

2. Establishing thought leadership: 
   By consistently sharing insightful news and analysis, people trust you to keep them informed.

For instance, Growth Daily regularly shares growth marketing hacks.

How to Create an Industry News and Trends Newsletter:

1. Identifying relevant news sources:
   Find reliable and reputable sources for your industry news. You can do this by following industry leaders on blogs and social media.

2. Summarizing and analyzing news:
   Your job is to sift through the noise and highlight what truly matters. Here’s how:

• Select key stories: 
  Pick the most relevant and impactful news items for your audience.

• Summarize: 
  Focus on the key points and why they matter.

• Analyze: 
  Provide context and analysis to help your readers understand the implications of the news.

3. Adding your own insights and commentary:
   Share your thoughts on why a particular news item is important, how it affects the industry, and what it means for your readers.
   This adds value and helps establish your voice as a thought leader.

💡Pro Tip: Stay current and engage the readers by asking hem what they think about a particular news piece.

Action Steps:

1. Create your first newsletter using the guide: Choose your type, plan your content, and use the best practices outlined.

2. Share your progress and get feedback: Don’t be afraid to ask for feedback from your subscribers or peers to continuously improve.

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈