12 Newsletter Trends for 2025

With inboxes flooded every day, how do you make sure your email stands out?

Today, we’re diving into some of the hottest newsletter trends that can help you not only grab your readers' attention but also keep them coming back for more.

Ready to create newsletters people can’t wait to open? Let’s get started!

P.S. If you are using paid ads, we have a question for you.

Every Saturday, we send you 10 Ad Templates that are winning in the newsletter niche right now, so you can easily run ads that bring you quality subscribers.

Embrace Video Content

Video continues to dominate online engagement because it captures attention and conveys information quickly.

Embedding videos not only makes your newsletters more dynamic but also keeps readers engaged for longer, increasing the chances they’ll take action or share your content.

Highlight User-Generated Content

People trust recommendations from other users more than traditional marketing, and you can leverage this by featuring user-generated content.

Including testimonials or use case studies builds trust and fosters a sense of community, making your audience more likely to stick around and recommend your newsletter to others.

Interactive Formats

Interactive ad formats like carousels are highly effective because they encourage engagement.

While newsletters can’t replicate carousels exactly, you can create a similar experience by designing sections that guide readers through multiple pieces of content in a logical sequence.

This keeps readers engaged and provides a structured way to showcase diverse content.

Strategy Breakdowns does this brilliantly.

Create Time-Limited Offers

Urgency is a powerful motivator, and time-limited offers work exceptionally well in newsletters.

You can drive subscriber growth by promoting exclusive bonuses or content available only for a short time.

For example, announce a special guide, discount, or resource that new subscribers can access if they sign up within a specific period.

Personalize Content with Audience Segmentation

Use segmentation tools to categorize your subscribers based on their interests or behaviors and tailor the content accordingly.

For example, founders might receive newsletters focusing on funding and growth, while enthusiasts might get updates on emerging trends.

This makes them more likely to read the newsletter.

Include Interactive Polls and Quizzes

Interactive elements like polls and quizzes encourage readers to actively engage with your newsletter rather than passively reading it.

For instance, you could ask your audience to vote on topics for upcoming newsletters or take a quiz that recommends resources tailored to their needs.

This not only boosts engagement but also gives you insights into your audience’s preferences.

Optimize for Mobile Devices

With the majority of email opens happening on mobile devices, your newsletter has to be mobile-friendly.

Use vertical formats, concise copy, and fast-loading visuals to provide a seamless experience for your readers.

Test your emails on different devices to ensure they display correctly and maintain their readability.

Create Evergreen Content to Sustain Engagement

Evergreen content is timeless and remains relevant long after it’s created.

Including resources like how-to guides, toolkits, or industry insights in your newsletters can keep subscribers engaged and provide consistent value.

For example, a newsletter about startups could share a guide on creating a business plan, which would be useful to subscribers at any stage of their journey.

Evergreen content also saves you time, as it can be repurposed and promoted across multiple campaigns.

Remember, the key is to stay consistent, experiment with what works, and always put your audience first.

And have fun along the way!

P.S. If you are stuck with your newsletter growth at any point, reply to this and I can help you out! 📈